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tarotgalUh... and these millions of DVD disks now useless will be put... uh... in landfills?
What the HECK? Is there a huge problem of people renting DVDs and not returning them in 2 days? I would have thought people illegally burning them would be a worse problem to want to try and stop!
THis is just going to generate massive amounts of trash... and I'm not suprised that it's GE (boo!) and Disney (er... I don't like big, controlling corporations, but I like the movies and the Mighty Ducks, so I can't boo as loudly) are behind this. ARG!!! What the heck?!
> Found on the newswires...
> ------------------------------------------------------------
> Disney to Begin Renting 'Self-Destructing' DVDs
>
> LOS ANGELES (Reuters) - This disc will self-destruct in 48
> hours.
>
> That is the warning The Walt Disney Co. (NYSE:DIS - news)
> will issue this August when it begins to "rent" DVDs that
> after two days become unplayable and do not have to be
> returned.
>
> Disney home video unit Buena Vista Home Entertainment will
> launch a pilot movie "rental" program in August that uses the
> self-destruction technology, the company said on Friday.
>
> The discs stop working when a process similar to rusting
> makes them unreadable. The discs start off red, but when they
> are taken out of the package, exposure to oxygen turns the
> coating black and makes it impenetrable by a DVD laser.
>
> Buena Vista hopes the technology will let it crack a wider
> rental market, since it can sell the DVDs in stores or almost
> anywhere without setting up a system to get the discs back.
>
> The discs work perfectly for the two-day viewing window, said
> Flexplay Technologies, Inc., the private company which
> developed the technology using material from General Electric
> Co.
>
> The technology cannot be hacked by programmers who would want
> to view the disc longer because the mechanism which closes
> the viewing window is chemical and has nothing to do with
> computer technology.
>
> However, the disc can be copied within 48 hours, since it
> works like any other DVD during that window.
>
> Buena Vista did not disclose pricing plans but said the
> discs, dubbed EZ-D, would be available in August in select
> markets with recent releases including "The Recruit," "The
> Hot Chick," and "Signs."
What the HECK? Is there a huge problem of people renting DVDs and not returning them in 2 days? I would have thought people illegally burning them would be a worse problem to want to try and stop!
THis is just going to generate massive amounts of trash... and I'm not suprised that it's GE (boo!) and Disney (er... I don't like big, controlling corporations, but I like the movies and the Mighty Ducks, so I can't boo as loudly) are behind this. ARG!!! What the heck?!
> Found on the newswires...
> ------------------------------------------------------------
> Disney to Begin Renting 'Self-Destructing' DVDs
>
> LOS ANGELES (Reuters) - This disc will self-destruct in 48
> hours.
>
> That is the warning The Walt Disney Co. (NYSE:DIS - news)
> will issue this August when it begins to "rent" DVDs that
> after two days become unplayable and do not have to be
> returned.
>
> Disney home video unit Buena Vista Home Entertainment will
> launch a pilot movie "rental" program in August that uses the
> self-destruction technology, the company said on Friday.
>
> The discs stop working when a process similar to rusting
> makes them unreadable. The discs start off red, but when they
> are taken out of the package, exposure to oxygen turns the
> coating black and makes it impenetrable by a DVD laser.
>
> Buena Vista hopes the technology will let it crack a wider
> rental market, since it can sell the DVDs in stores or almost
> anywhere without setting up a system to get the discs back.
>
> The discs work perfectly for the two-day viewing window, said
> Flexplay Technologies, Inc., the private company which
> developed the technology using material from General Electric
> Co.
>
> The technology cannot be hacked by programmers who would want
> to view the disc longer because the mechanism which closes
> the viewing window is chemical and has nothing to do with
> computer technology.
>
> However, the disc can be copied within 48 hours, since it
> works like any other DVD during that window.
>
> Buena Vista did not disclose pricing plans but said the
> discs, dubbed EZ-D, would be available in August in select
> markets with recent releases including "The Recruit," "The
> Hot Chick," and "Signs."
